DAY 12 of 30 days to becoming a Target Marketing Master
- C. William Harper, II
- Dec 22, 2015
- 1 min read
Now that you have created your avatar and you know details about your avatar it is time to name your avatar.
WHY WOULD I NAME MY AVATAR?
Giving your Avatar a name like “Lucy”, “Mary”, “Bob” puts you in a position to understand whether your market is predominantly female or male. Your assignment is to go into google images and type the name of your avatar and select a picture that represents your research and who you are going after.
When you have a face, it brings the details of that person to life and makes it real. So when you look at Lucy’s picture now you have an image not only in your imagination but you have a picture of what you think Lucy looks like and you can then say I can relate to Lucy’s fears, fantasies, frustrations and here is the conversation that she is having in her head. You now have a deep connection to the characteristics of Lucy. You begin to develop sympathy and if you meet the Lucy’s of the world you know how to identify Lucy because you have done a profile on her.
Name Your Avatar & Give Them An Identity:
Example:
“MLM Bob”
Now, it is your turn. Time to give your Avatar a name and a face.
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